The name Asheera means ‘fortunate’ in Hebrew and the one thing that coalesced once the names of our lifelines, our parents Ashok and Neera were integrated. Thus, christening our dream project Asheera became a natural choice and saw the light of the day in the year 2020.
It’s not only a business enterprise but an heirloom that we aspect to keep sparkling for generations to come. It’s a dream of a family from Bareilly, passion of a trio of soul sisters, blood and sweat of a highly motivated team of local artisans.

Asheera; the brand strongly stands for the woman of today who is determined to rise, is comfortable in her skin and unapologetic about her choices. She is someone who stands her ground, who is ready to break the stereotypes and is proud of her roots. The fabrics, designs and our collections stand true to the concept of Unity in Diversity for which our nation is known the world over. Our capacious collections ranging from work wear to festive, daily wear to weekend vibes are uniquely curated to appeal the real woman in you.

Our Aim is to integrate the traditional with the modern, comfort with style and ethnics with the trendy to keep you abreast with the global fashion whilst avowing the love for your heritage.
Team Asheera is committed to bring forth high quality products and top-notch
customer service right at your doorstep. We listen. We care. We celebrate you for what you are.